Website as The Frontline of Institution’s Reputation
Vice Rector for Collaboration and Information System, Prof. Dr. Ir. Dodik Ridho Nurrochmat, M.Sc.F. said "In every partnership done with the signing of Memorandum of Understanding (MoU), we need to link IPB website in the web. This will be a ranking parameter of citation numbers in Scopus." Besides that, the number of IPB lecturers affiliation that uses ipb.ac.id account will also be the parameter. Prof. Dodik conveyed the two things in the Socialization and Workshop of IPB Website Ranking 2018 that was held in IPB International Convention Center, Friday (14/9).
Prof. Dodik added, the ranking system of the university currently does not rely solely on academic factors, but is also influenced by the university website. "Primary indicator that is used in the assessment is the performance visibility of IPB website to foster the deployment of information. The information consists of profile, performance, publication, student affairs, teaching activities, events, and other information that shows the university's performance. Furthermore, that information must be easily found in the searching engine, so IPB's excellence can be accessed effectively and efficiently," explained Prof. Dodik
In the future, it is crucial to do a news content analysis about IPB, like how is its valence, how is the evaluation conducted, how many valences of positive and negative news. "Capturing the detailed content cannot be done only by searching engine because it is unable to capture it yet. The valence is not always positive. It is not enough to show few percents that exists in the mass media, the valence must be assessed," said Prof. Dodik.
IPB as a leading university in Indonesia is committed to preparing the Industry 4.0 era and it has prepared the networking infrastructure, internet, data storage, big data, and the human resources. "All of this is connected to one another. It cannot be done partially. Infrastructure must be prepared first, it has to be compatible. The networking must be fixed," stated Prof. Dodik.
Director of Information System and Digital Transformation (SITD IPB, Ir. Julio Adi Santoso, M.Kom conveyed the existing condition of the web work unit and the challenge of Word Class University. "The existence of a website is the frontline or the face of the institution. Nowadays, one of the ways to introduce an institution is via the website. We work to make IPB acknowledged. Through the website, we can optimize the promotion and enhance our reputation. To see one's reputation, people will see on its website. This is the face of an institution," explained Julio.
According to Julio, IPB website and all the units inside have already established and mostly have fulfilled the completeness of information according to IPB standard. This standard is always renewed to follow the international standard of university based on the indicator of world university ranking. So, IPB website and all the units must always update the data and the features to match the world's development. The effort to always be up to date needs to be done so IPB is able to compete and has a high position in the World Class University Ranking.
The chair of the Bureau of Communication, Ir. Yatri Indah Kusumawati, MSi said that many means have been done daily to increase IPB branding."To make IPB notable and to make society knows IPB as the most innovative campus, the people's campus, green campus. That is branding."
This event was also attended by a reputable branding expert that is also an IPB alumna, Amalia E. Maulana, lecturer of Department of Computer Science, Faculty of Mathematics and Natural Sciences (FMIPA) IPB, Firman Ardiansyah, S.Kom, MSi, and SEO Expert Baba Studio, Zeembry, S.Kom. (CN)
