Haidhar Wurjanto

Alumnae of Management Study Program
Founder of SIMHA Group (Momomilk, Foresthree, Cakekinian, Mozza Bistro)

Haidhar Wurjanto is an alumnus of the Management Department of the Faculty of Economics and Management (FEM). Together with Nur Nabilah, Haidhar pioneered a business in the field of livestock agribusiness which they named as MOMO MILK. The first MOMO MILK business was opened on January 1, 2011. Currently there are 3 MOMO MILK cafes all located in Bogor. MOMO MILK can be a stylish cafe for young people. Besides serving pure milk products, yogurt is also available. The names of the leading drinks are Reo Milkshake, Caramel Milkshake, Durian Milkshake, and others. The flavors are also very innovative such as caramel, wine, melon, oreo, and many more. There is a special attraction that distinguishes MOMO MILK from other milk cafes, namely the glass used to accommodate milk is very cute and unique. These funny and unique properties make Haidar one of the ways for promotion. MOMO MILK has a turnover of up to tens of millions per month. For Bogor Junction, the turnover is an average of Rp 50 million per month, while in Sapta Canteen, IPB Campus, the turnover is around Rp 20 million per month. Prior to having Simha Group which included Momomilk, Foresthree and Mozza, Haidhar had to learn to fail from the various businesses he lived in. He studied entrepreneurship since college. He has various types of businesses such as selling pulses, Japanese food, cell phone casings, and fried rice, until finally he continues to be consistent in the culinary world.