Developing Products in Digital Market, Agrianita IPB Official Shop in Shopee Launched
To expand the marketing reach of creative products made by members, Agrianita IPB University launched the E-shop Gallery Agrianita. Now, Agrianita’s exclusive products are present on the Shopee e-commerce platform.
Vice Chairperson of Agrianita IPB University in the field of Economics, Suci Nur Aini Zaida said, this moment became an important step for the development of Agrianita.
She said, the launch of E-Shop Gallery Agrianita was a form of joint commitment to adapt to the times by utilizing digital technology.
“With the presence of E-Shop Gallery Agrianita, it is expected that our products will be more accessible to the wider community and help improve the welfare of its members,” she said during the launching event at the Innopreneurship Center Building, IPB Dramaga Campus (26/2).
She added, the involvement of the members up to this moment showed a shared spirit to continue to grow and innovate in the business world. According to her, the presence of this e-shop is not just a marketing tool, but also must be an inspiration for each member to continue to be creative in the digital market.
“Therefore, let’s take advantage of this e-shop and realize an independent, innovative, and competitive Agrianita,” she said.
Lina Mayliana, Chairperson of the Productive Unit and Economic Empowerment (UPPE) of Agrianita IPB University said the presence of the e-shop on the Shopee platform was a success of UPPE and the Agrianita business group.
“In the past, our marketing was only from bazaar to bazaar, until we could have a special gallery and now expand to the digital market, it is one of the extraordinary achievements for us,” she explained.
One of Agrianita’s members, Yanti Rizal Damanik, hopes that the exclusive products made by Agrianita members can now reach a wider market.
“We must dare to compete with other products in the digital market. I hope products from Agrianita can dominate the market in Indonesia and abroad,” she said.
Chairperson of Agrianita IPB University, Retna Widayawati Arif said, “Agrianita IPB Official Shop at Shopee is a concrete effort of Agrianita in women empowerment program. Starting from a hobby, now these great mothers have successfully transformed into entrepreneurs. Hopefully this small step can bring them to achieve even bigger dreams.” (IAAS/RUM)
