Lecturer Returns to Village IPB University Teaches Digital Marketing to Buduan Suboh Village Farmers


IPB University Vocational School Lecturer, Dr Doni Sahat Tua Manalu, was a resource person in a digital marketing training in Buduan Suboh Village, East Java, some time ago. This activity is part of Community Service in the Lecturer Returns to Village program of IPB University.
 
Besides Dr. Doni, there are several lecturers from the Business Management study program, the Vocational School of IPB University who participated in this activity. They are Henny Rusmiyati SP, MSi, Ulil Azmi Nurlaili Affiah, SP, MSi and Fitriani Eka Puji Lestari, SPt, MSi. This activity was also attended by IPB University students.
 
In this training, participants consisting of members of the Family Welfare Empowerment (PKK) and Azzaidah recitation received information related to digital marketing and were provided with information on interesting products that could be sold, such as ornamental chili varieties.
 
“This training aims to increase the income of the residents of Buduan Suboh village through urban farming activities. We introduced them to ornamental chili varieties as a result of research by IPB University lecturers. In addition, we want to increase the marketing of products sold by farmers in Buduan Village through digital marketing technology," said Dr Doni.
 
According to him, with this digital marketing training, it is hoped that farmers can be more familiar with trends or methods of selling and marketing products that are more attractive and follow the times. So that the resulting product can be known by the wider community.
 
"With wider promotions and attractive advertising packaging, it is hoped that sales will increase so that the income of Buduan Suboh villagers will also increase," he said. (**/Zul) IAAS/STR

 



Published Date : 06-Sep-2022

Resource Person : Dr Doni Sahat Tua Manalu

Keyword : IPB University, Vocational School, Digital Marketing, Lecturer Serving

SDG : SDG 4 - QUALITY EDUCATION, SDG 8 - DECENT WORK AND ECONOMIC GROWTH, SDG 10 REDUCED INEQUALITIES