Invite Dr Evelina Bendoraitiene, 19th ESL Green Talk Teach the Concept of Corporate Social Responsibility and its Benefits
The Department of Natural Resources Economy and Environment (ESL) IPB University together with the ESL Student Professional Association, Natural Resources Economy and Environment Student Association (REESA) held the 19th ESL Green Talk, some time ago. With the theme of the Concept of Corporate Social Responsibility and Its Benefits in Cases in Europe, this activity presented Dr Evelina Bendoraitiene, lecturer at Economics and Management at Vytautas Magnus University, Lithuania.
Prof. Nunung Nuryartono, Dean of the Faculty of Economics and Management (FEM) IPB University said that corporate social responsibility is actually not just charity. This activity can explain the importance of the Corporate Social Responsibility (CSR) framework in Europe so that it can make companies more competitive.
Dr. Meti Ekayani, Secretary of the ESL Department of IPB University stated that programs in CSR can support the achievement of the Sustainable Development Goals (SDGs), because they are related to economic, social and environmental aspects in a company.
The 19th ESL Green Talk was initiated by Dr Faroby Falatehan, one of IPB University's ESL lecturers. As a moderator, Faroby conveyed an interesting issue at this time that CSR is part of a company program that can influence the government, especially after the pandemic in Indonesia. So there needs to be treatment to restore CSR according to the perspective that exists in Europe.
Dr. Evelina Bendoraitiene, a resource person who attended this activity explained, as a corporate social responsibility, CSR must have a process to integrate social, environmental, ethical, human and consumer rights issues into the company's business.
“It aims at maximizing the creation of shared value for their owners/shareholders and for others as well as identifying, preventing and mitigating the possible adverse effects. The core characteristics of CSR are voluntary, managing externalities, multi-stakeholder orientation, socio-economic alignment, practices and values as well as outside of philanthropy," explained Dr Evalia.
She also explained the future CSR perspective in Europe from year to year. "In 2008 EU leaders agreed that by 2020 the EU would reduce greenhouse gas emissions by 20 percent from 1990 levels," she said.
Meanwhile, in 2014 the leaders supported the goal of reducing greenhouse gas emissions by at least 40 percent by 2030. In December 2020, European Union leaders supported the binding EU target of a net domestic reduction of at least 55% percent in greenhouse gas emissions by 2030.
From this perspective, said Dr Evalia, it is necessary to have CSR drivers such as reducing costs and risks, strengthening legitimacy and reputation, building competitive advantages, creating win-win situations through synergistic value creation. In addition, risk management is needed, improving financial performance, increasing company value and reducing employee turnover, added Evelina. (Ang/Rz) IAAS/SYA
Published Date : 01-Jul-2022
Resource Person : Dr Meti Ekayani, Dr Evelina Bendoraitiene
Keyword : ESL Green Talk, Corporate Social Responsibility, ESL IPB