IPB University’s Business School In-Depth Digital Business Course Invites CTO of Microsoft Indonesia as Speaker


The development of digital technology has been rapid and integrated in all aspects of our daily routines, including business. With this reality, the business industry must adapt and utilize this development for its advancement. Business students are no exception and must be prepared to enter this world of business. In order to do this, IPB University’s Business School has initiated the In-Depth Digital Business Course. The course is in line with the newly implemented K2020 curriculum in IPB University.

The course kick-started with a general lecture themed “Data Driven Digital Transformation” held on January 28th, 2022, with Panji Wasmana, Chief Technology Officer (CTO) Microsoft Indonesia, who is also an alumnus of IPB University, as speaker. The lecture was attended by over 250 students of both undergraduate and graduate program, as well as lecturers from IPB University’s Business School.

In his opening speech, Prof Noer Azam Achsani as Dean of IPB University’s Business School, conveyed that the advancements of digital technology such as Internet of Things (IoT), Artificial Intelligence (AI), and even the currently trending metaverse are the future of business. With the Rector’s mandate, IPB University’s Business School has undertaken the challenge of developing graduates adaptable to digital business. The digital business course is starting in the second half of the 2021/2022 teaching semester, as a complementary entrepreneurship and intrapreneurship course to the in-depth courses already being taught in the Business School, especially for the undergraduate program.

Panji Wasmana described in his presentation about how digital transformation is a journey within an organization. The transformation agenda is characterized by the appearing disruptions relating to human resource and processes ongoing due to the use of data. Digital transformation is bringing a multitude of change, one of which is collaboration through the downward supply chain. This actually reduces risks and opens up a new niche in the market and allowing for new business models to thrive.

He added that lessons learnt from Microsoft show that innovation and transformation for a business organization has the aim bridging the gap between business and consumers, empower employees, optimize business activity and operation, as well as transforming products from the business organization itself. An example of Microsoft’s journey in leading the world’s digital transformation is the building of a data foundation used as a scorecard to evaluate the performance of business in every aspect. Continued by business analytics to understand consumer behavior and obtain much larger insights. Last but not least, Microsoft also utilizes machine learning and AI to enrich the capabilities and experience of the business. Due to this, there are necessary attributes needed for the success of digital transformation, including data capabilities, data culture, and the right partner to support.

In the end, the agenda of digital transformation agenda must be conducted in three areas: application, process, and human resources, to achieve an inclusive transformation.



Published Date : 02-Feb-2022

Resource Person : Prof Noer Azam Achsani, Panji Wasmana

Keyword : IPB University, Business School, Microsoft

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