IPB University Students Improve MSME Branding Through IPB Goes to Field


The Micro, Small and Medium Enterprises (MSME) sector has a major influence on economic development. This prompted IPB University to hold IPB Goes to Field 2021 on December 26th that carried out community service activities by IPB University students for MSMEs.

Head of the Institute for Research and Community Service (IRCS) IPB University, Dr. Ernan Rustiadi, said that IPB always think to prioritize local products, including those from the community around the campus. IRCS and IPB University have an interest in maintaining product quality. They hope that the benefits of IPB University can be felt, especially by villages around the campus. There are 30 MSMEs programmed in development by IRCS IPB University.

This program received a positive response from MSMEs.

Mulyana, a representative of one of the MSMEs said that he felt many benefits from this program.

"I would like to express my deepest gratitude to IRCS IPB University and students for the benefit we got from this activity, because marketing is one of our problem as farmers. With IGTF, there have been a lot of changes. We hope that our products can be marketed more widely,” he said.

IPB University students help their community to sell the MSME products in the marketplace. "Hopefully this activity will not stop here but will continue, especially in assisting with licensing. One thing that is our hope, our products can also be increasing recognized by IPB University students and increasing spread," he hoped.

Mochamad Nur Asyik, representative of IPB University alumni in his presentation explained, "IGTF is like a Real Work Lecture. From these products, which ones can we display in the cafe? The network that we are building now is by getting to know each other and from all this we can also help each other”. (SMH/Zul) (IAAS/DR)



Published Date : 28-Dec-2021

Resource Person : Dr Ernan Rustiadi, Mochamad Nur Asyik

Keyword : IGTF, IRCS, MSME, IPB University

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