The Science and Technology Area (STP) IPB University Held a Webinar for Commercialization of Innovation Products and Business Partnerships Through MSMEs and Industry
The Science and Technology Area (STP) of IPB University again presents Series #4 of the IPB Innovation and Business Sustainability Webinar. This time with the topic “Commercialization of Innovation Products and Business Partnerships through SMEs and Industry” (15/09).
In his speech, Prof. Arif Satria, Chancellor of IPB University said that the Gross Domestic Product (GDP) per capita of developed countries is correlated with the Global Innovation Index. It is important to encourage innovation in universities to produce competitive innovation products. The key is to focus on future practice so that it can become a trendsetter.
“Hopefully we all think about strengthening future practice, so that we have a greater opportunity to encourage the commercialization of innovations in universities and research and development institutions. The more innovations, the more advanced we are for the downstream process. The more downstream, the more innovations that have useful power. Innovation is an important pillar to increase the power of transformation towards the progress of this nation," he explained.
Competitive innovation, he added, must give solutions to the needs of the community, be sustainable, and environmentally friendly. STP IPB University is a force to bridge innovation producers and the innovation market. He hoped that this strength can be used as R&D (Research and Development) to strengthen existing companies and State-Owned Enterprises (BUMN). So that the innovations are relevant to answer the needs of society and exceed the innovation market in the world.
On this occasion, Dr Ahmad Yani, Business Director of IPB University was present. Dr. Ahmad explained the commercialization model and business partnership for prospective innovation products carried out by the Business Directorate of IPB University.
"The commercialization models applied are joint ventures or licenses, incubation or start-ups/acceleration, and the Academic Business Unit (SUA). We are tasked with developing IPB University's business based on our expertises and resources. The form of partnership is given for prospective innovation service products and fostered products," he explained.
As an example, farmer partners are to bridge farmers with modern markets and online markets. Then Botani Mart as a means of marketing and market testing, promotion, product clustering and input for inventors. In addition, there is a bakery Botany for the development of food diversification products.
"We also have the IPB Shop Official which is already present at Shopee, Bukalapak and Tokopedia in the form of fresh and non-fresh products, most of which are the results of innovations from IPB University and partners," he added.
Meanwhile, General Chairperson of the Indonesian Food and Beverage Entrepreneurs Association (GAPMMI), Adhi S. Lukman said that the increase in Indonesia's GDP in 2045 is correlated with the need for innovation. So that innovation is needed more and more and needs acceleration. This is a good prospect and requires variety so that innovative products can add value.
“In the stage of product commercialization, one of which requires a business analysis before the launch and scale up process. The issue of patents is also important to discuss because the number of Indonesian patents is still low," he added.
Therefore, he said, we also need incentives from the government. Especially in the application of super deduction which we need to collaborate so that it becomes an acceleration.
"Hopefully universities are aware of this because the industry needs this so that we can accelerate commercialization and collaboration in innovation," he explained.
Fajar Kusuma Nugraha, Vice President of the Small Business and Program Division of PT BNI (Persero) Tbk said that BNI has a role in encouraging the empowerment of micro, small and medium enterprises (MSMEs).
"Empowerment provided by BNI is through MSEs (micro and small businesses), People's Business Credit (KUR), and commercial schemes. Regarding some extraordinary businesses initiated by IPB University, it is hoped that in the future there will be a common ground for collaboration. For example in terms of financing, and advisory or assistance," he said.
This year, he added, BNI also issued a digitalization program, namely Xpora to help MSMEs, both from IPB University and other institutions. Partners will be provided with assistance until they are given transactional or trading instruments at BNI.
Closing the webinar, the Head of the Institute for Science and Technology Region (LKST) IPB University, Prof. Erika B. Laconi appreciated all the speakers and participants of the webinar.
"We, STP IPB University open opportunities for collaboration with all parties in order to encourage the commercialization of innovation and startup growth. Through collaboration, of course, all of our hopes will be realized, so as to have an impact on improving the nation's economy. Good to see you again at the next webinar," he said. (**/Zul) (IAAS/BLA)
Published Date : 17-Sep-2021
Resource Person : Dr Ahmad Yani, Prof Arif Satria, Adhi S. Lukman
Keyword : Science and Technology Area, STP, IPB University, commercialization, downstreaming, innovation
SDG : SDG 4 - QUALITY EDUCATION, SDG 8 - DECENT WORK AND ECONOMIC GROWTH, SDG 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE