Designing Sustainable Tourism Concepts, Two IPB University Students Wins Champion in the Ministry of Education and Culture Competition
The tourism sector has become one of the main sectors supporting the Indonesian economy in recent years. Based on data released by the United Nation World Tourism Organization (UNWTO), the amount of Indonesian state revenue from the tourism sector from foreign tourists' expenditure reached US $ 12.5 billion in 2017. While the Central Statistics Agency (BPS) noted, in 2018 There are 15.81 million tourists visiting Indonesia, an increase from the previous year which was only 14.04 million tourists.
The high interest of tourists towards Indonesian tourism needs to be balanced with conservation efforts towards tourism locations, especially cultural heritage such as Borobudur Temple. This effort is intended to achieve sustainable tourism in Indonesia based on the principles of Sustainable Development Goals (SDGs).
Responding to these efforts, two IPB University students from the Department of Economic Resources and Environment, Faisal Ilham Kurniawan and Muhammad Saddam Isra initiated the concept of sustainable niche tourism. Sustainable niche tourism is a concept that is expected to be a solution in realizing sustainable tourism at Borobudur Temple during the COVID-19 pandemic.
“Borobudur Temple is one of the tourist attractions affected by the COVID-19 pandemic which resulted in the closure of this tourist spot since mid-March. Even though this tourist spot is estimated to be visited by no less than 4.6 million tourists annually, "explained Faisal.
Through this proposal, Faisal and Saddam tried to provide a new scheme and paradigm in managing the tourism sector of Borobudur Temple in the midst of the COVID-19 pandemic. Some of the schemes offered are the application of quota restriction policies and changes in entrance ticket prices, development of tourist zones, development of virtual tourism (Borobudur Virtual Tourism), Tourism Pledge policies, development of micro, small and medium enterprises (MSMEs) through online markets, and development of tourist objects. buffer.
"The application of the quota policy will reduce the number of visits, so it requires a price policy to maintain tourism revenue. The price policy can refer to the Borobudur-Yogyakarta-Prambanan integrated tourism master plan (ITMP-BYP), ”explained Faisal. To maintain consumer interest, continued Faisal, the increase in ticket prices for domestic tourists must be aligned with the tourism development of Borobudur Temple. Developments that can be applied are the development of leisure facilities and infrastructure, information centers and studies, the Cleanliness, Health, and Safety (CHS) program, and reforestation programs.
Meanwhile, the development of Borobudur Virtual Tourism is the addition of several features on the borobudurvirtual.id website, such as a ticket booking system through the website, visitor quota information, art performances, direct conversations with local people, video drivetour, and creative contests for the public. This development is expected to be in line with the concept of restructuring the tourism economy at Borobudur Temple. Regarding the implementation of the protocol for preventing the transmission of COVID-19, the Tourism Pledge policy is designed to protect environmental and socio-cultural aspects. This policy serves to enforce health protocols in reducing transmission of COVID-19.
As for the efforts to develop MSMEs in the form of a Borobudur online market in the form of online services consisting of online people's business credit (KUR) data collection and online product marketing training through the Borobudur Store. In addition, products related to training in Javanese arts and languages are aslo presented in this program.
“Buffer tourism objects also need to be developed in the success of the visitor quota limitation scheme at Borobudur Temple so that visits to several other tourist attractions around Borobudur Temple can be evenly distributed. This is expected to create CHS-based tourism, increase local economic growth, and maintain tourism sustainability, ”added Faisal.
He also said that efforts to develop buffer tourism objects could also be carried out by developing tourist villages, developing buffer tourism objects, and distributing visitors. In addition, the knowledge and skills of the community in managing tourist villages are also aspects that need to be developed. (IAAS / NAS)
Published Date : 06-Oct-2020
Resource Person : Faisal Ilham Kurniawan and Muhammad Saddam Isra
Keyword : sustainable tourism, IPB students, FEM IPB, Borobudur Temple