IPB University Lecturer: Offline Store No Need to Be Panic, Human Desires Still Want to Gather


The Department of Management, Faculty of Economics and Management (FEM), IPB University in collaboration with the Professional Association Center of Management held a Webinar Series "Food and Supply Chains: Present and Future" through Zoom and Live Youtube application, (5/14). This Webinar Series was attended by 501 participants. This webinar discusses ways to keep food supply chains sustainable during the COVID-19 pandemic.

The speakers were Prof. Dr. Musa Hubeis, as a Lecturer in the Management Department of FEM and Herry Nugraha, SSi, MM as Co-Founder & Chief Marketing Officer of Etanee Food Marketplace.

In his presentation, Prof. Dr. Musa Hubeis said the importance of mapping problems. You do this by looking at consumption capacity, consumption behavior, production capacity, production behavior, climate, production costs.

"At the moment the COVID-19 pandemic is happening so that the food supply chains are changing, so by doing the problem mapping, we will be able to adjust to the existing changes," he said.

Meanwhile, Herry Nugraha discussed supply chains 4.0. The main driver for changes in business processes is to use Ubiquitous Computing which is a technology that allows users to interact with multiple sources without interacting with the physical. So digitalization in the supply chain will provide many benefits, especially in this pandemic era. The need for adjustments made by business actors so that their business can continue.

On this occasion, Herry also said that the opportunity for offline stores to survive in a pandemic cannot be concluded using only the current data. However, there are some changes in the function of the offline store in the future because the offline store is only used for product supply while distribution can be done online. "So that business owners don't need to pay too much attention to the 'beauty ' of the store," he said.

Meanwhile, Prof. Musa Hubeis said that it was not easy to change from an offline store to an online store. This is because human behavior changes in a person are not easy to change. 

This COVID-19 phenomenon is only learning related to IoT. While there is a human desire to shop offline, enjoy the atmosphere and crowd.

"So there is no need to fear that the offline store will disappear but still have to pay attention to community trends and consumer desires," he said.

However, the two speakers agreed that there needs to be a technical change by utilizing technology and having a supply chain model that matches the distribution plans at each level.

For this reason, in this webinar, it is concluded that the supply chains of the past and present that are traditional or quantitative, will change in the future. This is supported by the pandemic where there is a change in the direction of the digital supply chain or digital supply network which is interdependent among members of the supply chain by utilizing a good database. (** / Zul)(IAAS/YN)



Published Date : 02-Jun-2020

Resource Person : Prof Dr Musa Hubeis

Keyword : IPB lecturer, FEM, Department of Management, Supply Chain, IPB University, COVID-19

SDG : SDG 8 - DECENT WORK AND ECONOMIC GROWTH