IPB University holds Halal Bi Halal with Media Crew


Towards the end of Shawwal 1440 H, IPB University held a Halal Bi Halal with Media Crew at IPB International Convention Center (IICC), Bogor (26/6).  In this event the Chancellor of IPB University, Dr. Arif Satria introduced the new brand of IPB University.

"Similar to Agriculture 4.0, Rebranding of IPB is also a necessity.  We have a body, body health must be checked.  Likewise with IPB branding, there must be a brand audit.  At the suggestion of the consultants who conducted the study, they provided recommendations to compare.  Actually this is an old discourse.  Since the Chancellor Mr. Andi Hakim Nasution in 1980, has proposed IPB to become a university.  The task of the new chancellor was to review the name.  The decision to change to IPB University as a brand is related to the issue of simplicity.  Now we need a brand to facilitate pronunciation, be more memorable and more communicative.  We consider IPB University as a brand, IPB University Bogor Indonesia, "he said.

In addition, the tagline that originally sought and gave the best is now an Inspiring Innovation with Integrity.  This new tagline is to make a difference with the others.  Namely the identity of IPB University now and in the future.

"Because IPB is an innovation campus, our tagline is Inspiring Innovation with Integrity.  It is our identity and promise in the future that should be reflected in the tagline, namely IPB University as an innovation campus, "he said.

On the same occasion, Dr. Arif also expressed his gratitude to the media crew who had overseen the development of IPB University.  According to him, with the amount of information published in the media about innovation, research and activities of IPB University, there are currently more and more parties who want to cooperate with IPB University. (Dh / Zul)



Published Date : 01-Jul-2019

Resource Person : Dr. Arif Satria

Keyword : Halal Bi Halal, IPB University, Media, rebranding, Inspiring Innovation with Integrity

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