Dosen Mengabdi IPB Has Awaken Entrepreneurship Spirit within Masyarakat Cinta Bogor Community

The Dosen Mengabdi program which was held by Research Institution and Community Service (LPPM) IPB University had educated the Masyarakat Cinta Bogor (MBC) community about entrepreneurship. The program had brought up theme “Opportunity, Potency, and Development of Business in Bogor” and was held in Business School, IPB Gununggede, Bogor, on last November.

During this opportunity, a few lecturers had participated and shared their knowledges to MBC. They were Dr Siti Jahroh, Lokita Rizky Megawati, SPd, MM, Achmad Fadillah, SE, MSi., MSc, Dra Alfa Chasanah MA, Ir Retnaningsih, MSi, Febriantina Dewi SE, MSc, Anita Primaswari Widhiani, SP, MSi, Dr Ir Popong Nurhayati, MM.

The materials delivered were about marketing and digital advertisement, accountancy and taxation for small and medium enterprises (UMKM), also marketing strategy.

There were many people had invested their money for business, yet a lot of guidance and knowledge about steps to improve the quality of their products should be given. Hence, this program was meant to encourage the appearance of new businessmen/women who hadn’t had business, also reinforce the already existed businesses

During this time, Dr. Siti Jahroh had shared for running a business, the businessmen or businesswoman should have entrepreneurial spirit within them, which are rich mentally, ability to overcome problems, and clarity for their goals.

 “Moreover, business marketing should be done rapidly, as well as paying attention for the market strategy and the consistency for the products’ price and quality. One of the promotions suggested was attracting customers’ interests through digital marketing,” she emphasized.

Meanwhile, Dra. Alfa Chasanah also stated that there were some aspects to note for running a business, which were the necessity of packaging for the customers, selecting individuals who are able to market the products, procedures to receive Licensing of Home Industry Products (PIRT), and make business accounting to reflect and evaluate the running businesses.

There were a lot of people who hadn’t acknowledged the important of business accounting to run a business, namely Lies Dwi, SPd as one of the participant stated some of the business obstacles were numerous competitors, troubles for creating PIRT, and had no business accountings regarding the time limit and unstable money rotation.

“I hope this program will be presented sustainably, such as trainings to create PIRT and business accounting as those are the vital components to run a business,” she said. (IAAS/AKD)


Keyword: Dosen Mengabdi, Masyarakat Cinta Bogor (MCB), Business School, LPPM, IPB University


Published Date : 25-Dec-2019

Resource Person : Dra. Alfa Chasanah

Keyword : Dosen Mengabdi, Masyarakat Cinta Bogor (MCB), Business School, LPPM, IPB University