Foshion, Trendy Clothing Style for the Nutrition-Aware Youth
Have you ever imagined the fashion trend when you meet a nutritionist? There is something unique with the team of IPB’s Student Creativity Program (PKM) of Entrepreneurship in developing the fashion business. They embed the message of food and nutrition into the fashion style they are developing. Their dynamic enthusiasm makes it easy for them to get in and quickly adjust to the market. The unique features of PKM Foshion are the food and nutrition messages delivered through attractive language styles for the young, designed with limited editions, and competitive prices with similar fashion products.
"We hope our products to be a selling business and informative as a fashionable nutrition education," Akrim said. The messages they provide are categorized into a specific theme for each product. For example, the product in January takes the theme vegetables and fruit, and so on.
The big appeal of their products is on an informative and easy-to-accept nutrition message for the young. Their products are labeled as Foshion, with the slogan fashionable with food and nutrition. The limited-edition design of their products is the unique feature of Foshion to make it exclusive in the hands of consumers. Good packaging with funny designs also attracts consumers to buy Foshion products.
This business under the development is, besides T-shirts, a tote bag (carrying bag) and a pencil case. The same concept is applied to both products, i.e. consumers still receive food and nutrition messages and enjoy an exclusive design. The production of Foshion T-shirt is in Bogor, while the production of handbags and pencil cases is in Bandung.
Currently their first products already marketed are T-shirts with food and nutrition messages, accounting for 60 pieces of T-shirts. Marketing has so far reached various regions in Indonesia including Bogor, Cirebon, Tangerang, Malang, Kalimantan, and Papua.
According to Akrim and team, their T-shirt products attract not only young people. "There is also the demand for a family package giving the T-shirt sizes for children's age," explains Akrim. The plan for the second production is to release along with T-shirts, 50 tote bags, and 250 pencil cases with various designs. Consumers can access the Instagram Foshiondise's online page to make a purchase or contact directly by phone.
Their marketing system also deserves thumbs-up in that they offer a cheaper special price for potential buyers who promote their products through personal social media. In addition, there are challenges with prizes for consumers who have purchased four T-shirts. The system is created by the marketing division to expand the promotion of Foshion products. (Mtd)
