Working Out Syar’I and Stylish with Keysi

Clothing, food and shelter are basic needs in everyday life. Clothing is also a top priority for humans in their daily appearance in various activities. Therefore, a variety of clothing models to support the appearance continue to be developed, one of which is a Muslim sports fashion innovation which was initiated by five IPB University students through the Student Creativity Program in Entrepreneurship (PKM-K). The five students were Nadella Safitri, Novianty Fuji Astuti, Siti Wahdini Adhani, Alfurqan Nur Azis, and Fadhilatul Munawaroh who were guided by IPB University lecturers, Dr. Ir.Wini Trilaksani, M.Sc.

PMK-K that is designed by the five students is titled “KEYSI (Keep Healthy Stay Syar’i): Safe, Comfortable, Stylish, and Syar’I Muslim Sportswear Innovation”

KEYSI was initiated from the hardship that Nadella and her friends went through when searching for a Muslim sportswear. This concern inspire them to make Muslim clothing that is syar’i in order to help other Muslim women who want to exercise with confidence and remain syar'i.

The fashion model that we designed also varied, ranging from a robe suit with long khimar to a pants designed in such a way that resembled a skirt. For this pants model is intended for heavy sports such as cycling or horse riding which allows Muslim women to stay safe and not form a curve when wearing it," said Nadella as the Lead of the KEYSI team.

With a comfortable material that absorbs sweats easily, Nadella with her team sell the clothing from Rp 290,000 to Rp 325,000 for one set of sportswear. The selling of KEYSI currently has reached Jabodetabek, Lampung, and Yogyakarta markets. KEYSI is promoted through social media, @keysisport on Instagram and in the Whatsapp group.

In the future, the KEYSI Team will continue to develop by adding more functional fashion models while still considering models that are safe, stylish and syar'i. In addition, the promotion of KEYSI will be intensified by endorsing products and also participating in product bazaars to be better known by the public. "The hope is that with the presence of KEYSI, there are more Muslim women whose interest in sports has increased, and Muslim sportswear like this can fill the fashion industry in Indonesia," Nadella concluded.